Our Sustainability Vision


We believe in a healthy & eco-friendly fashion future, one that makes fair and sustainable fashion affordable by all. We support by empowering and providing entrepreneurship, leadership, and technical skills to artisans to improve the design and quality of the products they produce and use modern marketing techniques to increase their access to the marketplace with an opportunity to improve their livelihood. The projects for women are aimed at creating awareness of their rights and provide entrepreneurship opportunities in achieving socio-economic empowerment and to give them a new life lease of financial freedom. The projects for the children aim to restart their education and encourage them to take up vocational training that will help them to earn a living. 

Our Sustainability Vision is to walk into the future taking our trade partners along with us for a symbiotic relation of mutual trust and benefit and at the same time our social commitment towards artisans,farmers, women and children for a bright future. 

We believe that quality and price can both be woven into a product such that it appeals to the mass and is only possible since our sourcing team is working diligently at the vendor sourcing points and creating a backward integration which guarantees topmost quality at reasonable price.

Our goal is to Increase our organization’s capacity to provide living wages to these Artisans and women groups and we also partner with retailers to increase access to consumers that demand products that are made ethically. 

The products are distributed via four channels: 
1) online, 
2) wholesale
3) Custom order and 
4) direct sales. 
We will continue to develop and curate new product that meets our sustainable, responsible and practical standards. We strive to use resources as efficiently as possible and to minimize waste. By adopting new ways and means, we can work preventatively to minimize our environmental footprint through improved production processes and our choice of materials. We can offer our customers a more sustainable choice, a product that is timeless and reciprocal, focused and natural. 

We look forward to a very healthy and viable entrepreneurship and enterprising relation with all our customers in days to come and would thrive to the best of our efforts for the up gradation of the standard of living for both women and child in days to come.